It’s time to enhance your business with digital performance!
Do you have a goal and no idea how to reach it? Outsmarting has a solution that will help give the boost that you really need in the digital environment. Check out our work and discover some examples of how we may improve your business!
HOW DO WE TRANSFORM YOUR GOALS INTO REALITY?
:It´s simple! We can make everything possible through the union between:
Multidisciplinary teams
with PDCA processes
Data-driven
creation
Market Understanding
and Business Analysis
Own multimedia
management platform
OUTSMARTING SPECIALITIES
DIGITAL PERFORMANCE
Who also shares our DNA?
Commitment, creativity and determination are the values that move us daily. In the following cases, see how we use these qualities to help companies grow and get ahead!
PERFORMANCE MEDIA MANAGEMENT
What is it?
Kontik Group Travel Agency, sale of airline tickets, hotel services and car rental, 100% online and with headquarters in São Paulo.
What we sold to them?
Multiplatform media management,
focused on maximizing the volume
of online ticket sales.
CHALLENGE:
Increase the number of airline tickets sold using the channels of online media, always keeping the average ROI at 3.
STRATEGY:
Impact users with a propensity to travel at various stages of the sales funnel, from searching for destinations to purchasing a ticket, using Google Ads, Facebook and Instagram as media platforms and maintaining a target of maximum cost to be paid for each new ticket sold.
RESULTS:
In 1 year of work, we were able to increase sales by 20x through online channels, with an average a ROI of 3.5. We kept this ROI while expanding the account, and in that period we increased the account's investment 17x.
What is it?
Local fashion brand (Bahia, Brazil), founded in 2008 , It has e-commerce and 5 physical stores.
What we sold to them?
Multiplatform media management, focused on maximizing the volume of visits to physical stores and online sales of the brand's lifestyle.
CHALLENGE:
Increase e-commerce revenue using online media channels.
STRATEGY:
Impact users who are likely to buy through clothing interests and competitors, in addition to re-impact
and retain customers for repurchase, using Google Ads, Facebook andInstagram as media platforms.
RESULTS:
In 1 year of work, we were able to increase revenue by 50.70% through online channels, keeping ROI above 3.
What is it?
One of the biggest party tents from Salvador Carnival, with 18 years of history and tradition and located on the Barra-Ondina Circuit.
What we sold to them?
Multiplatform media management, focused on maximizing the sales volume of abadás through the brand's own website, increasing the margin on the operation
CHALLENGE:
Channeling sales of tickets to the client's own website, to the detriment of third-party websites, increasing the operation's margin.
STRATEGY:
Decoupage of the client's internal research and translation of data into an action plan, from the definition of content, communication channels
and offers of greater interest among the Bahia x Brazil public.
RESULTS:
100% of the target reached, reaching the result of 20% of the cabin occupancy coming exclusively from online sales on the client's website.
What is it?
Market reference ophthalmology clinic, specialized in retina, It has cutting edge equipment, some of themunique in Brazilian Northeast.
What we sold to them?
Multiplatform media management, focused on maximizing the volume of appointment bookings at theclinic.
CHALLENGE:
Increase visibility and knowledge of the clinic to maximize appointments as well
STRATEGY:
After mapping the clinic's target audience and the best areas of activity within the city of Salvador, we
translated the clinic's premium positioning into content approaches onsocial media and advertisements.
RESULTS:
Even being in a pandemic scenario where people leave home only for essentials, in 5 months of work we achieved a 100% growth in the volume of consultations at the clinic, when compared to the same period of the previous year
SEO
What is it?
Local company with over 40 years in the market, It operates in the light and utility vehicle segments, representing
the main vehicle dealer brands (Volkswagen, Ford, Chevrolet, Citroen).
What we sold to them?
SEO monitoring with indexing strategies and monthly monitoring of website positioning for business terms.
CHALLENGE:
Facilitate the management of information about cars disclosed by dealerships and increase the number of leads (purchase intentions) .
STRATEGY:
. Construction of a landing page generation tool to improve the browsing experience of users,
improving access to information on vehicle launches
. Creation of a bespoke platform, with good usability, stable, scalable and a well-defined SEO strategy.
RESULTS:
. We placed the dealership's website on Google as the 1st result of the used cars search for some of the group's dealerships (49 thousand searches per month).
. We increased the number of organic accesses by 263% in 4 years..
. We've generated 217% more car purchase intent leads over the past 4 years we've
worked together.
What is it?
Pioneer Fintech in the canceled
consortium quota sale segment, with 7 years in the market
What we sold to them?
SEO monitoring with indexing strategies and monthly website positioning tracking for business terms
CHALLENGE:
Increase the volume of organic accesses to the website and the perception of brand authority in the consortium quota sales market
STRATEGY:
. Improve the position in search platforms of the segment terms for which the site was already indexed;
. Map and design content in order to position them for broad market terms, such as "what is a consortium".
. Map and design content to conquer top 3
positions for searches where competitors rank better;
. Working broad searches like “good consortium
is trustworthy” as authoritative content
RESULTS:
. In 2020, there was a 13x growth in the monthly volume of organic accesses to the website (comparing month 1 x month 6).
. 5x growth in the volume of conversions from organic accesses to the website in 2020 (comparing month 1 x month 6).
What is it?
Member of the Ilumno group and inaugurated in 1999, Unijorge is one of the largest universities in the state of Bahia, with campuses in other states of the country as well.
What we sold to them?
SEO consultancy focused on improving website structure, content and platform stability.
CHALLENGE:
Increase the capture of leads from potential students to the institution in the various products offered (On-Campus Undergraduate, Distance Learning and Post-Graduation On-Campus and Post-DL) by improving the organic positioning of the website for relevant search terms, such as “vestibular in Salvador”.
STRATEGY:
The improvement of the website's platform could facilitate the conversion journey, in addition to contributing to the institution being easily found in an
organic way, compared to competitors. Therefore, we
implemented a SEO project and remodeled part of
the site's content and forms
RESULTS:
. Expressive evolution in the organic positioning of the website, the result of SEO work.
. 73% reduction in conversion cost (entry entrance exam) within 6 months.
CUSTUMER RELATIONSHIP MENAGEMENT
What is it?
A group established in Axé Music with over 40 years of EVA Band and EVA Block at the Carnival of Salvador.
What we sold to them?
Multiplatform relationship management, focusing on making the new singer, Felipe Pezzoni, better known, and to increase Banda Eva's YouTube audience.
CHALLENGE 01:
Increase the frequency of contact
between fans and Felipe and, consequently, the interaction throughout the year.
STRATEGY:
Impact users likely to interact through engagement threads, forprofile followers, and interests (music,
carnival, etc) focused on expanding the fan base.
RESULTS:
In 3 years of work, we increased the average number of times the fan viewed content from 6x/year to 22x/year, and the average number of times they interacted from 4x/year to 9x/year.
CHALLENGE 02:
Expand awareness and desire for the
EVA Band, to increase brand value perception.
STRATEGY:
We defined content and publishing strategy, with weekly frequency of content on Youtube, considering the following classification:
. Backstage Content (Eva On the Road);
. Musicals (Sarau Sessions, Lyric Video, releases);
. Making Off;
. Promotions etc.
RESULTS:
. 6,641,210 million views during Outsmarting's management — this corresponds to 68% of the
channel's total views;
. The result above made Youtube our cheapest media, around R$ 0.01 per view. ( 0.0025 CAD).
EXEMPLES OF OUTSMARTING PRODUCTIONS FOR YOUTUBE
What is it?
Premium chocolate brand from
Brazil, with total domain of the entire production chain (tree to bar).
What we sold to them?Multiplatform relationship management, focused on expanding brand awareness.
CHALLENGE:
Expand awareness to increase brand value perception.
STRATEGY:
Definition of an editorial that reflects the brand's positioning
and complete review of the communication of current publications.
Furthermore, management of paid publications on social networks with a focus on impacting users likely to interactthrough engagement and Interest segmentations.
RESULTS:
In 1 year of work, we managed 325,004 interactions with posts and stories on social media at a cost of R$0.02, in addition to 5,000 new organic fans.
EXEMPLES OF OUTSMARTING PRODUCTIONS FOR INSTAGRAM
So, how about we start a story together?
Fill out the form on the side and we'll get in touch to talk about the best way to do digital performance for you!
